Explicit Electroweak symmetry breaking

We hypothesise that all electroweak symmetry breaking terms such as fermion masses and the W and Z gauge boson masses arise radiatively from just one explicit symmetry breaking term in the Lagrangian. Our hypothesis is motivated by the lack of experimental support and the lack of predictivity of the standard symmetry breaking scenario. We construct a simple model which illustrates our ideas. We also discuss the possible importance of scale invariance.