Bs→ μ+μ− versus Direct Higgs Searches

We investigate the prospects for the discovery of neutral Higgs bosons with muons by direct searches at the CERN Large Hadron Collider (LHC) as well as by indirect searches in the rare decay Bs → μ+μ− at the Fermilab Tevatron and the LHC. We have found promising results for the minimal supersymmetric standard model, the minimal supergravity model, and supergravity models with non‐universal Higgs masses.