Massive neutrinos and flavour violation

In spite of the large lepton flavour violation (LFV) observed in neutrino oscillations, within the Standard Model, we do not expect any visible LFV in the charged lepton sector (μ → e, γ, τ → μ, γ, etc). On the contrary, the presence of new physics close to the electroweak scale can enhance the amplitudes of these processes. We discuss this in general and focus on a particularly interesting case: the marriage of low-energy supersymmetry (SUSY) and seesaw mechanism for neutrino masses (SUSY seesaw). Several ideas presented in this context are reviewed both in the bottom-up and top-down approaches. We show that there exist attractive models where the rate for LFV processes can attain values to be probed in pre-LHC experiments.