Meta Lattice: Model Space Redesign for Cost-Effective Industry-Scale Ads Recommendations
cs.IR
/ Authors
Liang Luo, Yuxin Chen, Zhengyu Zhang, Mengyue Hang, Andrew Gu, Buyun Zhang, Boyang Liu, Chen Chen, Chengze Fan, Dong Liang
and 32 more authors
Fan Yang, Feifan Gu, Huayu Li, Jade Nie, Jiayi Xu, Jiyan Yang, Jongsoo Park, Laming Chen, Longhao Jin, Qianru Li, Qin Huang, Shali Jiang, Shiwen Shen, Shuaiwen Wang, Sihan Zeng, Siyang Yuan, Tongyi Tang, Weilin Zhang, Wenjun Wang, Xi Liu, Xiaohan Wei, Xiaozhen Xia, Yuchen Hao, Yunlong He
/ Abstract
The rapidly evolving landscape of products, surfaces, policies, and regulations poses significant challenges for deploying state-of-the-art recommendation models at industry scale, primarily due to data fragmentation across domains and escalating infrastructure costs that hinder sustained quality improvements. To address this challenge, we propose Lattice, a recommendation framework centered around model space redesign that extends Multi-Domain, Multi-Objective (MDMO) learning beyond models and learning objectives. Lattice addresses these challenges through a comprehensive model space redesign that combines cross-domain knowledge sharing, data consolidation, model unification, distillation, and system optimizations to achieve significant improvements in both quality and cost-efficiency. Our deployment of Lattice at Meta has resulted in 10% revenue-driving top-line metrics gain, 11.5% user satisfaction improvement, 6% boost in conversion rate, with 20% capacity saving.