Exploring the Path of Transformation and Development for Study Abroad Consultancy Firms in China

In recent years, with the changing landscape of international education and the growing demand from Chinese students, study abroad consultancy firms in China need to adopt transformational development strategies to address challenges and maintain competitiveness. This study investigated the relationships between key performance indicators and several factors through a questionnaire survey of 158 consultancy firms. The factors examined included service diversification, technology adoption, talent management, and regulatory compliance. Descriptive statistical analysis was employed to analyze the data. The results showed that service scope diversification was positively correlated with firm performance. Technology adoption was positively correlated with operational efficiency. Talent management was positively correlated with service quality. Regulatory compliance was positively correlated with firm reputation. Consultancy firms that took progressive approaches in diversifying services, adopting new technologies, cultivating talent, and ensuring compliance demonstrated superior performance, efficiency, quality, and reputation compared to their less innovative counterparts. This research provides empirical evidence to support the transformation of Chinese study abroad consultancy firms. It also highlights the need for future studies to consider causality and contextual variations to gain deeper insights into this issue.