Not sure? Handling hesitancy of COVID-19 vaccines

From the moment the first COVID-19 vaccines are rolled out, there will need to be a large fraction of the global population ready in line. It is therefore crucial to start managing the growing global hesitancy to any such COVID-19 vaccine. The current approach of trying to convince the "no"s cannot work quickly enough, nor can the current policy of trying to find, remove and/or rebut all the individual pieces of COVID and vaccine misinformation. Instead, we show how this can be done in a simpler way by moving away from chasing misinformation content and focusing instead on managing the "yes--no--not-sure" hesitancy ecosystem.