/ AbstractWe report on the discovery of SN2014J in the nearby galaxy M82. Given its proximity, it offers the best opportunity to date to study a thermonuclear supernova over a wide range of the electromagnetic spectrum. The first set of optical, near-IR and mid-IR observations of SN2014J, orchestrated by the intermediate Palomar Transient Factory (iPTF), show that SN2014J is a spectroscopically normal Type Ia supernova, albeit exhibiting high-velocity features in its spectrum and heavily reddened by dust in the host galaxy. Our earliest detections start just hours after the fitted time of explosion. We use high-resolution optical spectroscopy to analyze the dense intervening material and do not detect any evolution in the resolved absorption features during the lightcurve rise. Similarly to other highly reddened Type Ia supernovae, a low value of total-to-selective extinction, Rv < 2, provides the best match to our observations. We also study pre-explosion optical and near-IR images from HST with special emphasis on the sources nearest to the SN location.