The Pheno-analysis of $B$ \to $K^{(*)} \mu^+ \mu^-$ decays in 2011 plus

We report on recent developments in the phenomenology of exclusive b -> s mu^+ mu^- decays in testing the standard model and explore its borders: the benefits of the region of large dimuon invariant masses and the exploitation of the angular distributions. Consequences of model-independent analyses from current and future data are pointed out.